AI video tools have made it possible to produce a product commercial without a camera, a set or a crew. That has pushed prices down, but it has also created a new problem: videos that look impressive and show the wrong product. This guide explains what AI product videos cost at each level and what you are actually paying for.
Three ways to buy an AI product video
Do it yourself with a subscription tool
AI video platforms charge a monthly subscription, often with credits per second of video. The software is cheap. The time is not: getting one usable 15-second clip can take dozens of generations, and the tool has no idea what your product should look like. Labels drift, logos melt and proportions change between shots.
Hire a freelancer
Freelancers who specialise in AI video can produce clips quickly and cheaply. Quality depends almost entirely on the individual. Ask whether they correct the product by hand or ship whatever the model generates.
Use a studio with 3D artists
A studio writes the concept, generates the scenes and then fixes your product in every frame, using your photos or a 3D model as the reference. It costs more than a tool and usually less than a single day of live-action filming.
Our published prices
- AI short video, 5 to 8 seconds: $99 per clip, or five clips for $390
- AI product video, 15 to 30 seconds: $390, or three for $990. Concept, script, shot list, music, captions and three formats included.
- AI UGC ads, 15 to 30 seconds: $390 for three scripted ads, or ten for $990. New hooks from $49.
- Extra variant: $49 for a new hook, presenter or language on an existing ad
- AI content retainer: $1,890 per month for 20 UGC ads, 4 AI videos and 60 images
Every package includes hand correction of your product and full rights on final payment. See AI product videos and the AI pricing.
The hidden cost: a video that shows the wrong product
A cheap AI video is expensive if it cannot run. The common failures:
- Text and logos. Generated letters warp from frame to frame.
- Proportions. The product gets taller, thinner or rounder between shots.
- Details. Ports, buttons and seams move or disappear.
- Colour. The shade drifts, which matters for apparel, cosmetics and anything sold by colour.
An ad that misrepresents the product raises returns and complaints. On a marketplace listing it can also break the accuracy rule. That is why we treat the correction pass, not the generation, as the real work.
When AI video is the right choice
- Creative testing. Ten hooks for the price of one creator video, then scale the winner.
- Always-on social. New content every week without a production day.
- Seasonal and localised campaigns. New scenes, languages and presenters in days.
- Before your hero film is ready. Video from day one while a 3D launch film is in production.
When to choose 3D animation instead
When every frame has to match the engineered product: a listing video, a mechanism, an exploded view or a launch film. Read AI product video vs 3D product animation for the full comparison, or see our 3D product animation prices.
How to get a quote
Send your product photos (or CAD), your offer, the platforms you advertise on and two ads you like. We reply within one working day with a fixed price, a script outline and a delivery date.
Frequently asked questions
How much does an AI product video cost?
With subscription tools, the software is cheap but the time is high. Freelancers and studios typically charge per clip or per package; ours start at $99 for a 5 to 8 second clip and $390 for a 15 to 30 second AI commercial.
Can AI product videos run as paid ads?
Yes on Meta, TikTok and YouTube, which accept AI-generated content with disclosure labels where their policies require them. We flag when a platform or marketplace rule calls for a labelled or non-AI asset.
Will my product look accurate?
That is what the correction pass is for. A 3D artist checks every frame and fixes logos, labels and proportions before delivery. With a 3D model of your product, accuracy improves further.
How fast is delivery?
Typically 3 to 6 working days for a package, after you approve the scripts.
See this quality on your own product
First-time clients get a complete, high-resolution 3D render of their product for $130. Judge the quality before committing to a full package.
