How-it-works animation for products that are clever inside
A hinge that locks, a valve that seals, a charger that folds. When the mechanism is the reason to buy, we animate it moving exactly as it moves in real life, built from your CAD or modeled from references.
- From $1,490
- Length 20 to 90 seconds
- Formats 16:9, 9:16, 1:1
What goes into a film
Every package has a fixed price, stated revision rounds and full rights transferred on final payment.
- 01
Accurate motion
Parts move on their real axes and limits, taken from CAD or measured references.
- 02
X-ray passes
The shell fades so viewers watch the internals work.
- 03
Exploded sequence
The product separates into its parts, then reassembles cleanly.
- 04
Callouts
Animated labels that name each feature as the camera reaches it.
- 05
Cutdowns
Vertical and square versions for social and marketplace video slots.
- 06
Sound design
Subtle mechanical sound that makes motion feel physical.
Where it works hardest
Brand and product owners in the US, UK, Germany, the Netherlands, the Nordics, Switzerland, Canada, Australia and the Gulf.
Amazon listing video
Show the mechanism in the slot shoppers watch before buying.
Kickstarter and Indiegogo
The film that proves the product works before it exists.
Installation guides
Replace a confusing paper manual and cut support tickets.
Sales and distributor decks
Explain a patent-level advantage in twenty seconds.
Retail screens
Loop at point of sale next to the physical product.
Paid social
A how-it-works hook that stops the scroll.
How it works
A fixed quote within one working day, then a private tracking link from first file to final delivery.
Brief and references
CAD, a sample or a video of the mechanism, and what the film must prove.
Storyboard
Shot list and timing approved before any rendering.
Animatic and look
Rough motion to lock timing, then lighting and materials.
Final film
Master and cutdowns delivered with revision rounds included.
Fixed prices, published
Complex products are scoped individually and the quote explains why.
Questions
How long should a how-it-works animation be?
Can you animate a product that is not manufactured yet?
Can we add a voiceover?
Related services
Exploded and x-ray views
Your best features are often hidden: the battery, the seals, the insulation, the driver. We model every internal part…
Explore →Product animation
Custom lighting, a moving camera and close-ups on materials, cut to a rhythm. The same model we build for your renders…
Explore →CAD design
Parametric CAD for consumer products, devices and gadgets, designed for the process you will actually use. You get…
Explore →Further reading
Get a fixed quote within one working day.
Send what you have: CAD, photos, a sample description or a sketch.