The video slot on an Amazon listing is one of the few places a shopper will watch your product before buying it. The question most sellers ask is not whether to fill it, but how much to spend. There are three ways to make an Amazon product video, and they cost very different amounts for very different results.
The three ways to make an Amazon product video
1. A filmed product video
A videographer shoots the physical product, usually on a table or in a styled set, and edits it into a 30 to 60 second clip. Expect a few hundred dollars from a freelancer for a simple tabletop clip, and several thousand from a production company once you add a location, actors or a day of shooting. You need finished, perfect samples, and every new colour or version means another shoot.
2. A 3D product animation
The product is built as an accurate 3D model and animated. No sample, no studio, no reshoot. The camera can go where a real camera cannot: inside the product, around it in a perfect loop, or past parts that separate in mid air. It costs more than a basic tabletop clip and much less than a production day, and the model keeps producing new videos.
3. An AI-generated product video
Scenes, camera moves or presenters are generated with AI video models, with your product composited in. It is the cheapest way to get many variations, which makes it strong for ad testing. On a marketplace listing, accuracy is the risk: AI models often bend logos, change proportions and invent details.
Real prices for each option
Our published prices, for comparison:
- 3D turntable, 10 to 15 seconds: $690 for the first video of a product, $400 for each one after. This is the format most sellers use for the Amazon video slot.
- Feature callout, 20 to 30 seconds: $1,590 first, $1,300 after. Animated labels explain up to six features.
- Exploded view, 20 to 30 seconds: $1,790 first, $1,400 after. Shows what is inside.
- AI product video, 15 to 30 seconds: $390, or three for $990, with the product corrected by hand in every frame.
- AI short clips, 5 to 8 seconds: $99 each, or five for $390, for ads and social.
Full details are on our pricing page.
Which one should go on your listing
For the listing itself, accuracy beats everything. A shopper watching your listing video is checking what they will receive. That is why most brands put a 3D turntable or feature callout in the main video slot, and use AI video for paid social, where volume and testing speed matter more.
A useful rule:
- Listing video slot: 3D turntable or feature callout
- Technical or premium product: exploded view or how-it-works film
- Sponsored Brands video and social ads: AI clips and short 3D cutdowns
- Brand store and launch: a cinematic 3D film
See what Amazon requires from a listing video before you brief anyone.
Hidden costs to ask about
- Model build. Is building the product in 3D included, or a separate fee? Ours is included in the first video price.
- Formats. Will you get 16:9 for the listing and 9:16 or 1:1 for ads, or only one?
- Music rights. Is the music licensed for commercial use on Amazon and social?
- Revisions. How many rounds are included?
- The next video. What does a second video of the same product cost? This is where 3D pays off.
Filmed vs 3D: the cost over a year
A filmed video is cheapest when you have one product in one colour and will never change it. As soon as you add a colourway, a bundle, a new version or a second marketplace, a 3D model wins, because each new video reuses it. For a brand launching several SKUs a year, the 3D route usually costs less by the second or third video.
How to order
Send your product files or photos, the marketplaces you sell on and a reference video you like. We reply within one working day with a fixed price. Start with product animation, or try a $130 test render first to judge the quality on your own product.
Frequently asked questions
How much does an Amazon product video cost?
A simple filmed tabletop clip can cost a few hundred dollars; a production-company shoot several thousand. A 3D turntable from us is $690 for the first video of a product and $400 after; AI product videos start at $390.
Can I use a 3D animation as my Amazon listing video?
Yes. Amazon requires the video to represent the product accurately; it does not require it to be filmed. A 3D animation built from your real dimensions is accurate by construction.
How long should an Amazon product video be?
For the listing, 15 to 45 seconds works for most products. Short turntables of 10 to 15 seconds are common for simple products; technical products benefit from 30 to 60 seconds.
Can you make vertical versions for ads?
Yes. Every animation can be delivered in 16:9, 9:16 and 1:1, so the same video runs on the listing, Sponsored Brands, Reels and TikTok.
See this quality on your own product
First-time clients get a complete, high-resolution 3D render of their product for $130. Judge the quality before committing to a full package.
