On Kickstarter and Indiegogo, visuals decide whether backers trust your product. Most hardware campaigns launch before production, which makes 3D product renders and animation the practical way to show a finished product. Here is what they cost and what backers expect.
Kickstarter video and render costs
Live-action crowdfunding videos are often priced per finished minute. Published ranges put a professional Kickstarter video around $3,000 to $6,000 for a simple production, with premium productions reaching $8,000 to $25,000 or more.
3D visuals are usually far cheaper because no shoot is needed:
- Concept or hero render set: $690 for 3 renders with variations
- Concept launch pack (model, 8 renders, 15 second reveal): $1,900
- How-it-works animation, 20 to 30 seconds: $1,490
- Cinematic hero film, 30 to 45 seconds: $2,390
See render pricing and animation pricing.
What backers need to see
- The finished product in clean hero renders
- Scale and context: the product in use, in lifestyle scenes
- How it works: an exploded view or mechanism animation proving the engineering is real
- Colour and finish options for reward tiers
- Honesty: renders clearly marked as renders alongside prototype photos
Renders plus a real prototype
The strongest campaigns combine polished 3D visuals with photos or video of a working prototype. Renders show the vision; the prototype proves you can deliver. Label renders clearly so backers know what they are looking at.
Reusing campaign assets
The same 3D model produces Kickstarter images, the campaign video, stretch-goal colourways, retailer pitch decks and later Amazon listing images. That is where 3D pays for itself.
Engineering before the campaign
Many failed campaigns underestimated manufacturing. Pairing campaign visuals with real CAD design means your renders show something that can actually be made.
Order Kickstarter visuals
Send sketches, CAD or prototype photos and your launch date. We quote a fixed price within one working day. See concept rendering or start your campaign visuals.
